Learning from Lights
Caught my friends, Jets Overhead at The Commodore in Vancouver last night. It was the first club show of theirs I’d seen since traveling on tour with them in June, and I gotta say it sounded great! The band’s been tearing it up over the last month, playing in NYC, LA and at Neil Young’s renowned Bridge School Benefit concert in the bay area.
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Last night’s show was the first one on a Canadian tour supporting Lights, a 22 year old pop-star who’s known for her intergalactic synth rock tunes, and for incorporating self produced anime into her shows. The animation features her as “Captain Lights,” a space crusader fighting evil forces trying to remove all the music from the universe…
Her music’s not my style, nor really is the animation, but her performance is impressive, as is the persona she’s created for herself. It’s easy to see why she’s drawn such a fan base, and it of course reaffirms what all the media gurus are saying about attracting an audience: create a strong personal brand, develop multiple points of entry across different forms of media, know and interact with your supporters, etc…
Of course, this is all much easier said then done and to do this work requires a colossal effort IN ADDITION to the colossal effort one must undergo to actually create the work. The challenges are finding the time and staying focused… at least these are the challenges for me…
